Â鶹Éçmadou

Lecturer

Business School

Tel: 0131 474 0000

Dr Kamelia Chaichi is a lecturer within Â鶹Éçmadou's Business School.

Dr Kamelia Chaichi is a PhD holder in hospitality and tourism management. She started her academic career since 2013 as a lecturer for undergraduate and postgraduate programs. Prior to joining academia, she had five years of experience in the industry in the sales and marketing field. She has been a science committee member, reviewer, and conference chair sessions for different conferences such as - ApacChrie Conference (2021), TRMC conference (2021), and ICOTH conference (2020). In addition, she has been a reviewer for the Journal of Vocational Marketing (ISI /Q1/ Scopus Indexed/ Sage Publications) and the Asia-Pacific Journal of Business Administration (ISI /Q2/ Scopus Indexed/ Emerald Publications).

Both a quantitative and qualitative researcher, Kamelia has published in international journals and carried out scholarly activities such as reviewing manuscripts and supervising the research students. Her research contributes to the fields of "Marketing", "Hospitality and tourism management" and "Human resource management".
Active Research Interests:
  • Human resource management
  • Employee Well-being
  • Marketing
  • Branding
  • Consumer behavior
  • Destination management
Research Methods:
  • Quantitative research method
  • Mixed method
  • Qualitative research methods for specific topics

Research Centre Membership

Dr Kamelia Chaichi teaches Management modules particular in hospitality and tourism across undergraduate and post graduate programmes. Kamelia's seminars and lectures focus on Management, marketing, human resource, leadership in Hospitality and tourism.

2023

  • Nominated for a Student-Led Teaching Award in the 2023 Â鶹Éçmadou Students’ Union STaR Awards, in the category of The Douglas Award.

2022

  • Awarded grant: Internal Grant Scheme (IGS) 2022, Grant Number; GRTIN-IGS-SHSM(S)-17-2022, Tourists' Visit and Revisit Intentions in the Context of Malaysia's Reopening Process to International Tourism during the Covid-19 Pandemic

2021

  • Awarded grant, Individual research project grant, Sunway university, research Centre. Grant Number: GRTIN-IRG-85-2021. Mixed method research on employee satisfaction in hospitality industry

2019

  • Award best paper titled "The Impact of Positive Psychological Personality on Employees Attitude and Turnover" at the ICoHOTH conference (2019)

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